Episode 05 // The power of the big platforms
Download MP3In this episode, Andrés is joined by managing partner at social media consultancy Frankly, Michael Corcoran, creator economy expert and author of the ICYMI newsletter, Lia Haberman, and the 'only writer' at Mobile Tech Journal and founder of Emojipedia, Jeremy Burge.
Our panel of Alchemists dive into the big, messy conversation about why the big social media platforms operate the way they do, where they're headed and how we can re-negotiate a better relationship with them, answering questions like:
Our panel of Alchemists dive into the big, messy conversation about why the big social media platforms operate the way they do, where they're headed and how we can re-negotiate a better relationship with them, answering questions like:
- Are social media companies good or bad for society at large?
- What forces are dictating how social platforms reinvent themselves?
- What role should regulation play in the future of social media?
- How can our industry help to hold these platforms to account?
You're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.
For more information, visit www.stateofsocial.com.au.
For more information, visit www.stateofsocial.com.au.
Creators and Guests
Host
Andrés López-Varela
Andrés is a senior marketing leader, one of State of Social's best-rated speakers, and a proud cat-dad.
Guest
Jeremy Burge
Described by the Irish Times as “patron saint of people with jobs which have permanently alienated them from their parents”, Jeremy Burge is the founder of Emojipedia, creator of World Emoji Day, and has spent the majority of the past decade with the title derided by the aforementioned publication: Chief Emoji Officer.
Guest
Lia Haberman
Lia Haberman is a distinguished Creator Economy expert and author of the ICYMI newsletter that goes out to over 25K subscribers — sharing weekly social media updates with marketers and creators.
Producer
Meg Coffey
Originally from Texas and now proudly Australian, Meg Coffey is a “Texstralian” known for her dedication, calculated risks, and exceptional communication skills. As the founder of State of Social, Australia’s largest digital marketing & social media conference, Meg is dedicated to keeping businesses ahead of the curve.
Guest
Michael Corcoran
I guess you need to know how I got here. I have 12+ years of experience. I’m not a Forbes 30 under 30; I have not been named ‘Top Marketing Influencer’ by some random agency looking to PR for new business. At Ryanair, I ran its social media. I let my work do the talking (most of the time), and I think I’m doing ok at it. You can call me the Aldi version of Gary Vee. Now it’s time to speak Frankly.
