Episode 06 // Mental health and social media
Download MP3In this episode, Andrés sits down with general manager of social media and community management company Quiip, Larah Kennedy, CEO and founder of mental health social enterprise Happiness Co, Julian Pace, and co-founder of inclusive communications agency Brandable, Tess Palmyre.
Our panel of Alchemists reflect on how social media is affecting our mental wellbeing and what we, as marketers, can do to improve the connection between positive mental health outcomes and social media use, answering questions like:
Our panel of Alchemists reflect on how social media is affecting our mental wellbeing and what we, as marketers, can do to improve the connection between positive mental health outcomes and social media use, answering questions like:
- What are the biggest mental health challenges created by social media?
- How important is it that we, as an industry, help to lift social media literacy in society?
- How do we actively manage and reduce bias inherent in social media platforms and the way we interact with them?
- What should best practice in social media marketing look like in 2024 and beyond?
- How do we look after marketers' own mental wellbeing, given our heightened exposure to these platforms?
You're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.
For more information, visit www.stateofsocial.com.au.
For more information, visit www.stateofsocial.com.au.
Creators and Guests
Host
Andrés López-Varela
Andrés is a senior marketing leader, one of State of Social's best-rated speakers, and a proud cat-dad.
Guest
Julian Pace
Julian Pace is Australia’s leading voice in happiness, emotional wellbeing, and lived-experience mental health. The founder of Happiness Co, he has the goal to positively impact 10 million lives in 10 years.
Guest
Larah Kennedy
Larah is a seasoned community professional specialising in connecting brands with their customers through social media and online community — employing strategic thinking to develop, grow, and scale.
Producer
Meg Coffey
Originally from Texas and now proudly Australian, Meg Coffey is a “Texstralian” known for her dedication, calculated risks, and exceptional communication skills. As the founder of State of Social, Australia’s largest digital marketing & social media conference, Meg is dedicated to keeping businesses ahead of the curve.
Guest
Tess Palmyre
Meet Tess, the architect behind Brandable—an agency on a mission to sprinkle inclusion into every brand strategy like confetti at a party. As a seasoned marketer and passionate advocate for diversity, equity, and inclusion (DEI), Tess doesn’t just talk the talk; she walks the walk, albeit in comfy shoes.
