Episode 08 // The end of Search (as we know it)
Download MP3In this episode, Andrés chats with account director at performance marketing agency Bonfire, Will Bal, and Emma Hollins, principal experience designer at Western Australia's largest energy provider, Synergy.
Our panel of Alchemists dive deep into the seismic changes happening in Search right now, zooming in on the transformative impact of Generative AI, the ways that different age groups and communities search online and the role for brands in being present in meaningful ways for their audiences, answering questions like:
Our panel of Alchemists dive deep into the seismic changes happening in Search right now, zooming in on the transformative impact of Generative AI, the ways that different age groups and communities search online and the role for brands in being present in meaningful ways for their audiences, answering questions like:
- What can we learn from previous generational shifts in the way Search operates and has been used?
- What are the the biggest factors driving the current disruption of traditional Search leaders?
- Is there a playbook for how brands should adapt to this new evolution in Search?
- Is Google's dominance and influence shrinking in this new world?
- Does this shift away from traditional modes of Search reflect broader societal changes?
You're listening to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.
For more information, visit www.stateofsocial.com.au.
For more information, visit www.stateofsocial.com.au.
Creators and Guests
Host
Andrés López-Varela
Andrés is a senior marketing leader, one of State of Social's best-rated speakers, and a proud cat-dad.
Guest
Emma Hollins
Heralding from the Meerkats school of purpose, Emma knew that her calling in life was to help create better experiences for customers. Having gone through life ruthlessly analysing her own major purchase, travel, vehicle and health experiences, it was fate when she walked through the door of Meerkats (subsequently known as Wunderman Thompson and now VML) and discovered that you could actually do that for a living.
Producer
Meg Coffey
Originally from Texas and now proudly Australian, Meg Coffey is a “Texstralian” known for her dedication, calculated risks, and exceptional communication skills. As the founder of State of Social, Australia’s largest digital marketing & social media conference, Meg is dedicated to keeping businesses ahead of the curve.
Guest
Will Bal
Will Bal, is a master communicator with a career that spans two decades across retail, sales, and account management. This depth of experience and his infectious enthusiasm has seen Will excel in his field. He cuts through the crap, leans into the hard conversations, and genuinely loves every minute of it, because, if you’re not having fun, what’s the point?
