Welcome to The Alchemists, a limited-series podcast from marketing conference State of Social, delving deeper into the big conversations that start on stage at the event.

State of Social fave and marketing thought leader Andrés López-Varela (call him ALV, everybody does) hosts a series of lively chats with the speakers taking to the stage at State of Social '24. Together, they'll explore all the important marketing topics like the place of culture in creativity, the emerging power of fandom, the changing role of video, the influence of the big tech platforms and much more.

The Alchemists is a co-production of State of Social and Creative Fix. The show is produced by Andrés López-Varela, and Aaron Matthews from Creative Fix, with additional production support by Cal McLean, and Meg Coffey is the executive producer. 

The Alchemists is recorded and produced on the traditional lands of the Whadjuk Noongar people, the Awabakal people and the Gadigal People of the Eora Nation.

For more information about the event, visit www.stateofsocial.com.au.

Latest Episodes

Episode 09 // Organic content: the hottest takes

In this episode, Andrés is joined by deputy content director at ABC Radio Brisbane, Scotty McDonald, Instagram expert and founder/CEO of social media consultancy The S...

Episode 08 // The end of Search (as we know it)

In this episode, Andrés chats with account director at performance marketing agency Bonfire, Will Bal, and Emma Hollins, principal experience designer at Western Austr...

Episode 07 // Building bridges: fandom and brands

In this episode, Andrés is joined by fan engagement expert, Dr Georgie Carroll, brand and gaming strategist James Whatley, and intellectual property lawyer at law firm...

Episode 06 // Mental health and social media

In this episode, Andrés sits down with general manager of social media and community management company Quiip, Larah Kennedy, CEO and founder of mental health social e...

Episode 05 // The power of the big platforms

In this episode, Andrés is joined by managing partner at social media consultancy Frankly, Michael Corcoran, creator economy expert and author of the ICYMI newsletter,...

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